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Pacific Fair Shopping Centre Launch

Pacific Fair Shopping Centre Launch

screen-shot-2016-10-31-at-2-15-45-pmThe exciting new Pacific Fair shopping centre officially launched last Wednesday, the 31st of August. Five hundred and twenty-six guests, including Liz Cantor, Isabelle Cornish and Samantha Harris attended the event to mark the opening of the $670 million development. Champagne, cocktails and canapes were shared as guests mingled in the resort area of the new centre.

Cocom PR was engaged to conduct celebrity procurement and management for the event which was a huge success. The newly developed shopping centre looks certain to attract shoppers with a huge assortment of retail stores including Cocom PR clients Max Mara and Jan Logan taking up residence in the complex.

Jan Logan Pacific Fair Launch

Jan Logan Pacific Fair Launch

Jan Logan officially opened their doors at the revamped Pacific Fair Shopping Centre on the Gold Coast on the 8th of September with a morning event hosted by Jan and Angus Logan.

Cocom PR was thrilled to work with the brand on the event which welcomed guests to view the latest Jan Logan collections in store. Stylists Kimberly Gardner and Joshua Jones led attendees through a style session, pairing the jewels with garments from labels such as Dion Lee. Guests were also treated to an exclusive Q&A with Jan and Angus Logan between outfits, giving them insight into the foundations of the iconic brand.

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The event coincided with the Vogue Fair, which saw the centre come alive with retailers offering exclusive discounts and fashion shows. In attendance was Vogue editor-in-chief Edwina McCann, who joined Jan Logan in store for an exclusive interview. The event was a huge success for Jan Logan, with guests remarking how great it was to hear Jan speak so candidly about her beloved brand.

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David Jones Spring Summer ’16 Launch

Cocom PR was delighted to work with David Jones for their Spring Summer 16 launch. Working with the notable Australian brand, Cocom was engaged to carry out media liaising, story pitching, coordination of fashion photoshoots and interviews and distribution of media releases. The launch was a success, receiving extensive media coverage across various news mediums.

Cle dé Cartier Collection Launch

Cle dé Cartier Collection Launch

On August 18, Cartier launched the Cle dé Cartier collection with an evening event in their Brisbane store. COCOM PR was engaged for PR & Event Management services to host an invite-only luxurious event within the Brisbane event to launch the Cle de Cartier collection. COCOM worked closely with the Cartier team to manage the guest list and ensure the event was successful. Guests were treated to champagne and canapes and were able to peruse the handwork of the Cartier watch maker. Artist Kerrie Hess painted a beautiful artwork including a Cle de Cartier watch on the female’s wrist and was there on the night carrying out finishing touches for guests to see.cartierbrisbane_lr-13 cartierbrisbane_lr-156

QLD Students’ World Record Attempt

QLD Students’ World Record Attempt

thumbnail_img_7052On Friday 12 August more than 3000 Queensland students from year levels 5-10 participated in a practical science lesson at the Brisbane Convention & Exhibition Centre, looking to beat a current Guinness World Records achievement. Cocom PR coordinated media coverage of the event and was very pleased with the publicity results with audiences of more than 1.96 million being reached across Australia. Media highlights included a 3-minute live cross with Nine’s TODAY show, live crosses from ABC TV and very strong pre-publicity in the form of radio interviews and newspaper articles with event spokespeople Premier Anastasia Palaszczuk, Minster Leanne Enoch, Dr Geoff Garrett AO and teacher, Anne Brant.

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Max Mara Pacific Fair Launch

Max Mara Pacific Fair Launch

COCOM PR was thrilled to assist Max Mara launch their Pacific Fair boutique on the 3rd of August. The store is part of the newly renovated Pacific Fair Shopping Centre that will officially launch later this month. COCOM PR was engaged to secure a strong guest list and to manage guest arrival on the night of the eventimage1

Oktoberfest Launch at Bavarian Bier Cafe, Eagle Street Pier

Oktoberfest Launch at Bavarian Bier Cafe, Eagle Street Pier

To celebrate the launch of Oktoberfest, COCOM partnered with Bavarian Bier Café Eagle Street Pier, to host a media preview event and bring in Oktoberfest in true German style. With waitresses in dirndls and the launching of an Oktoberfest specific menu, the evening was a night of cultural celebration.

In attendance were Brisbane’s most influential foodies, bloggers and media personalities, who indulged in the authentic Bavarian cuisine of German pretzels, pork knuckle, pork belly, and steins of pure German biers as a preview to the official public launch keg tapping event on Friday 18 September 2015.

For the festival, Bavarian Bier Café is offering five Oktoberfest biers, which have been brewed within the city limits of Munich since the 1300s. These are five of the six Biers officially served at Oktoberfest in Munich, uniquely brewed for the festival each year.

The night was topped off with a spectacular keg tapping, displaying the finest of German traditions.

The Oktoberfest celebrations will be on at all Bavarian Bier Café restaurants for the whole month of October.

For more details about Oktoberfest, visit www.bavarianbiercafe.com

Brisbane, it’s time to get Oktoberfested!

 

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Create Your Taste Kitchen Opens @ McDonalds Annerley

Create Your Taste Kitchen Opens @ McDonalds Annerley

 

McDonald’s Annerley is set to become the first Queensland restaurant to offer a brand new way to experience the burger building process, through the new Create Your Taste kitchen. As part of a bold plan to transform the experience for Australians, McDonald’s is bringing the kitchen to the dining room in select restaurants enabling customers to experience the theatre of their burger being made in front of them.

 

The Create Your Taste kitchen at Annerley is a modern and engaging space featuring customer-facing kitchen equipment and food on display. It’s been designed so that each step of the burger making process is visible – from the fresh, quality ingredients to the cooking procedures. This concept is an extension of Create Your Taste, which is already available in a number of Queensland locations, and will be rolled out in all Australian McDonald’s restaurants by the end of June.

 

The Annerley restaurant now has a fresh and contemporary look with an urban feel. Customers will place their order at a digital kiosk, then can sit down, relax and wait for their order to be brought to their table. Inspired by the nostalgic spirit of a traditional diner, the new look interior at Annerley boasts a refined pallet of textures and finishes by Otto Design Interiors.

 

COCOM was engaged for the official launch held on the 28th of April as well as a special VIP Blogger Event hosting food bloggers around Brisbane. Peter Burchard, McDonald’s Market Director Queensland, says the innovations at McDonald’s have been driven by customers.

 

“Through new technology, customer service approaches and menu options, decisions about how McDonald’s will serve Australians in the future are being placed fully in the hands of our customers. We look forward to welcoming our regular customers as well as new visitors to enjoy our new facilities,” said Peter.

David Jones Autumn Winter 2014

David Jones Autumn Winter 2014

COCOM loved the David Jones Autumn Winter 2014 workshop hosted last week by Harpers Bazaar Junior Fashion Editor Karla Clarke. With cool boots and bright colours winter might not be so bad after all.

Melbourne Cup at Saké Restaurant & Bar

COCOM celebrated the race that stops the nation with a special Melbourne Cup Day event at Saké Restaurant & Bar. Emceed by respected sports journalist Victoria Carthew, the afternoon featured the heralded race on the big screen complimented by a sumptuous contemporary Japanese banquet created by Head Chef Shinichi Maeda. Punters were also treated to a salon showing of summer’s best looks with iconic Australian fashion house Easton Pearson, Canturi Jewels and Maryon’s shoes.  In true race ready style, guests were inspired by the season’s hottest hairstyles by Corcorz and make up by Issada, who hosted with the Issada Lip Bar, for picture perfect pouts on the day.