The Principal

Caitlin O’Loan, Director

Caitlin O'LoanCaitlin brings a wealth of knowledge and more than two decades of national and international in-house and consultancy experience to COCOM, which she founded to bridge a gap in public relations and publicity for luxury goods and services.

Her career was kick-started as a Client Liaison Officer for HRO Owen Rolls Royce in London, where she worked with Sothebys Auctioneers, Cartier, Rowan Atkinson, John Cleese and Andrew Lloyd Webber.

Following her return to Australia, Caitlin joined MYER Queensland and in 1996 was promoted to become the youngest ever State Publicity Manager.



During her time at MYER, Caitlin:

  • arranged literary tours with Charlton Heston, Colleen McCullough, Joan Collins, Bob Hawke, Wilbur Smith, Jeffery Archer, Graham Richardson, Hugh Lunn, Sara Henderson, and John Laws
  • coordinated fashion launches and publicity events, including celebrity talent management of K.D. Lang, Elle McPherson, Dannii Minogue, Harry Connick Jnr., Kylie Bax, Steve Waugh, Ian Healy, Shane Warne, Mal Meninga, Michael Lynagh, Tim Horan, and Jason Little
  • liaised with national publishing firms, including Allen & Unwin, Harper Collins, Lothian Books, Pan MacMillan, Random House Publishing, and more
  • launched stores, including MYER – Cairns, MYER Megamart – Brisbane, and Grace Bros. Pitt Street – Sydney.

In 1999, Caitlin was appointed as National Marketing Communications Manager for Orient-Express – Australia and New Zealand, which consists of unique, five-star luxury hotels and resorts, and trains and cruises, located in more than 15 countries.  In this role, she was responsible for establishing the Orient-Express brand in Australian consumer and trade markets, and also planned and coordinated travel for Her Majesty the Queen, His Royal Highness The Duke of Edinburgh, and entourage, on board Australia’s Orient-Express.

Orient-Express also became the first client for COCOM in 2003, and was soon joined by other high-end clients, such as David Jones, The Bollinger Polo Tournament (Brisbane), The Rugby World Cup Live Site, Macquarie Trio, Ahura Resorts (Fiji), and Louis Vuitton.

As a result of her PR savvy and professionalism, Caitlin has a vast network of long-standing relationships and is committed to delivering big-picture results for COCOM clients.

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