Who are we?

COCOM is a boutique public relations agency specialising in Australian and international luxury goods industries.  Founded by Caitlin O’Loan in 2003, COCOM offers original, creative and strategic solutions to suit individual client needs across a range of niche sectors, including travel, hotel, hospitality, and fashion, as well as retail, corporate, and non-profit.

As a results-driven agency, COCOM is highly-respected by previous and current clients, and is proud of its reputation to achieve outcomes based on a collaborative approach and a suite of publicity and communications services.


COCOM has operated as the Publicity consultant for David Jones in the Queensland market for more than 6 years. Working across the Summer and Winter Collections Launches, as well as Clearance and Christmas campaigns, COCOM has executed the Queensland publicity strategy in line with national objectives to achieve outstanding results and impressive public relations practice at all times. COCOM has represented the David Jones brand, it’s designers and ambassadors to the highest standard, and has delivered high level positive PR outcomes that are competitive and synonymous with the David Jones brand.  Tahli Koch, Publicity Manager.  DAVID JONES LTD

Caitlin O’Loan has represented Orient-Express in Australia since 1999, generating quality, targeted coverage for us across all media, from national newspapers to the major TV networks.  She is a well connected PR professional who is highly respected in her industry and a valued member of our worldwide team.  Victoria Legg, Publicity Manager, Belmond Worldwide, (formerly Orient-Express)

Caitlin O’Loan is an extremely talented and experienced communications professional – one of a very limited number of PRs whose calls I take! She is smart, personable and fun company and achieves great outcomes for her clients. I have no hesitation in recommending her.  Trudi Jenkins, Editor, Delicious Magazine and Masterchef Magazine

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